About Us

Driven by Independents, for Independents

Together, we’re building a stronger, more connected future for the UK’s independent motor dealers.

The IMDA

The Independent Motor Dealers Association (IMDA) is the UK’s only trade body dedicated exclusively to independent motor dealers, having become the go-to organisation for independent car, light commercial (LCV), and franchise dealers across the country.

We exist to give independent dealers a strong voice, trusted support, and real business advantages.

We deliver targeted support precisely where independent dealers need it:

What We Do

Our Mission & Vision

Mission: To empower every independent motor dealer with the guidance, representation, and tools they need to thrive in today’s evolving automotive landscape.

Vision: A UK motor trade sector where independents are respected, informed, and able to compete on a level playing field.

Our Story & Growth

From humble beginnings with just a few founding members, IMDA has expanded fast. 

The IMDA began in 2017, founded by a small team of independent dealers who recognised the need for a dedicated voice for independents within the UK motor trade. Their vision was simple — to create a space where dealers could share knowledge, access genuine support, and be represented fairly in an ever-changing industry.

Since then, the IMDA has evolved from a grassroots initiative into a respected, nationwide association. We’ve built a trusted network of members, partners, and advisors, united by the same goal: strengthening the independent sector.

Our growth has been shaped by collaboration and commitment — working together to tackle industry challenges, influence policy, and promote professional standards across the trade. Along the way, we’ve built long-term partnerships, introduced member benefits, and become recognised as a reliable, forward-thinking organisation that puts independents first.

Today, we’re proud to represent a thriving community of dealers who value integrity, expertise, and strength in numbers — and we continue to grow with the same independent spirit we started with.

Why Join The IMDA

We deliver support precisely where independent dealers need it:

Completely Free Membership

Joining the IMDA as a standard member is free, with no fees or subscriptions. New or existing members who want access to enhanced benefits can upgrade to Platinum Membership for an annual fee.

 

Tailored to Independents

By supporting independent motor dealers every day, we understand your pressures, your goals, and the road ahead.

Strong Collective Voice

By bringing independent motor dealers together, we make sure your experiences and perspectives are represented in industry discussions and decision‑making.

Practical, Immediate Value

Your IMDA membership can unlock support such as a free Legal helpline and HR support, DVLA/DVSA/DVA guidance, exclusive supplier offers, partner expertise, industry insight, fellow‑member support and the IMDA Service Support Map — delivering real value where dealers need it most.  

*Ts and Cs apply, Free Legal advice for standard membership is limited to 2hr per annum

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